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camellia for foliage, flowers, fruit and
tea |
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RECOMMENDATIONS
These are given under 4 headings:
1) Tea
a) Develop the R & D programme based on information
accumulated to date. Develop protocols for propagation,
chemical and organic inputs, weed control strategies,
nutritional requirements and site selection all specific to
the UK.
b) Marketing to be meticulously controlled. Examples are in
Dilmah, Lipton, Clipper. Direct the market; look at some
success stories in tea – all with strong marketing as
cornerstone. Keep tight control, even if shared, of
promotions, branding etc.; the opportunities presented by a
new industry must be seized at the start.
c) Unlike the Americans and Australians, avoid catering to
Japanese domestic tea market; instead create a British based
product. (It will soon find demand in Japan and elsewhere.
Japan is a rewarding and difficult market. They will buy
perceived top UK quality, e.g. Wedgwood tea sets)
2) Plants
a) Designers and Plant users should increase the range of
applications Camellia can have in the landscape, including
hedging. Some of its many merits are better understood and
exploited overseas. Increase specified uses of Camellia in
designs, such as hedging and screening.
b) Camellia blight is established in the UK and should be
De-listed as a notifiable disease. Worldwide there is no
case of successful elimination of the Fungal Pathogen from a
state and there is no economic case to do so. It is too
widespread already in Europe for passporting to be
considered.
c) UK to bid to host the 2007 or 2009 International Camellia
Congress.
3) Foliage
a) Local producers should stabilise foliage price to market.
4) Oil
a) Collaborate with Chinese research institutes; create
joint venture if this gives access to new Camellia oil
sources/markets.
5) General
a) Develop working links with other Camellia centres for
immediate and lasting benefit, UK and worldwide.
b) Stabilise foliage price to market with local producers.
c) Encourage a forum to explore opportunities for
Horticulture in Britain resulting from upheaval in
Agriculture. Find contributions from landscaping, gardening,
and countryside disciplines.
d) Form an Association of those interested in the
possibility of growing tea in the UK. Possibly this could be
facilitated via the Tregothnan website. |
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