Camellia for Foliage, Flowers, Fruit & Tea

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COUNTRIES VISITED

1)  UK and Europe

My study within the UK was to look at the marketplace. There is no tea futures market. London's auction once traded most of the world's tea production but closed in 1998.

On average British people drink just over 3 cups of tea a day. 70% of the population drink tea on a regular basis. Per capita consumption across the globe is as follows: Country Kg consumed p.a Ireland 3.0 UK 2.5 Turkey 2.1 Iran 1.5 New Zealand 1.1 Australia 0.9 India 0.7 USA 0.3

Country £ per kg retail value Germany 9 Japan 8 France 8 UK 7.4 USA 6.2 India 2.8 China 2.0

Wholesale tea prices worldwide have risen by a compound annual growth rate of approximately 8-10% over the past 10 years. Although tea generally is not stored from year to year, production in one year has an impact on prices in the subsequent year due to end of year inventory holdings. For example, although in 1994 global production of tea declined, prices fell on account of the high production in 1993 and the consequently high opening inventories. Similarly, the full impact of the record-setting crop in 1998 was felt in late 1998 and early 1999.

The world's leading tea companies include:

Unilever (parent company of Lipton, Hindustan Lever, Van den Bergh Food Services and Brooke Bond) Tetley Tea James Finlay Nestle S.A. Associated British Foods plc MJF Holdings (Dilmah)

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